MAutoSearch BLOG & NEWS
Founder, Skip Dowd discusses moving Lot shoppers to a Mobile Shopping Experience
April 20,2024
Skip Dowd discusses why its important to asssit shoppers on the lot and the options to move them to a mobile shopping experience.
View the video here
Contact Skip Dowd at sdowd@mautosearch.com
MAutoSearch Launches Unique Facebook & Instagram Program
March 1, 2024
Leveraging 3 decades of experience in the automotive inventory Ad Space, Co-Founder Skip Dowd leaned on some learnings from his early days in the automotive photo-guide business with AutoTrader and AutoMart Photo Guides to bring to market a simple but VERY effective Facebook Ad Program.
Dowd stated "In the 1990's we tracked performance of used vehicle inventory ads for 1000's of dealers and without fail the best performing ads has the most vehicles displayed. It is a simple concept but shoppers want selection so when you show them the selection they engage." Dowd adds "The problem with most advertising being done on Facebook in automotive today is that dealers are constrained by the Carousel template which is designed to feature only one product (vehicle). As Facebook users quickly scroll through their feeds they only see one vehicle so the chance that is the vehicle they are interested in is small. "
To solve this problem, MAutoSearch tested multiple versions of creative to display the photos of 12 vehicles per Carousel Card. The result? Consumers who are in the market for a vehicle are stopped in their tracks when they see all the vehicles for sale. When they start swiping left, up to 100 vehicles can be displayed in a single Facebook Ad. When they click on any photo they are instantly linked to the vehicle search results on the dealer website to continue their shopping process. Wow!
Wanna try it? contact Skip Dowd at sdowd@mautosearch.com
Dealers...How's Your VPP Experience?
(Vehicle Point of Purchase)
December 2023
Dealers request information on an average of 2.3 Vehicles per dealer visit per our MAutoSearch research of dealers utilizing our text enabled Vehicle Window Sticker product.
With automotive shopping information at the fingertips of online shoppers, surely shoppers arrive at the dealership on a single track mind with the vehicle they want to purchase fully in sight. Right?
Not so Fast! If this is the case, why does the average shopper using MAutoSearch’s on the lot text code service request information on 2.3 vehicles per visit?
For Instance, a shopper visiting one of our dealers' lots in Western, PA on a cold Monday in December, first texted for information about the 2018 Chevrolet Silverado 1500 at 3:15 pm. However within minutes, they texted for information on the 2020 Jeep Wrangler Unlimited.
Are dealers prepared to help shoppers navigate the options once they arrive at the store?
What tools do dealers utilize to assist shoppers and stay connected with customers after the store visit?
MAutoSearch,llc is committed to assisting shoppers and dealers on the lot with simple digital marketing tools.
Check out the experience of Serpentini Auto Group in Tallmadge Ohio who is leveraging a combination of MAutoSearch’s technology integrated with Window Stickers provided by Xcite Automotive:
MAutoSearch Annual Donation
November 2023
MAutoSearch is proud to make our annual donation to Samaritan’s Purse via NewPointe Community Church.
The team and volunteers at the NewPointe Canton Campus packed over 1600 boxes which will be distributed to children around the world!
MAutoSearch Launches Showroom & Lot Inventory Guides
July 16, 2019
Serve Showroom, Lot & Community Shoppers with a Custom Pre-Owned Inventory Guide
Many dealers say 60% of showroom visitors leave without purchasing. Night time and Sunday shoppers leave your dealership with no information or a simple way to stay connected. Make sure theses shoppers leave with your inventory in their hand.
MAutoSearch launch Press Release
October 22, 2018
Canton, Ohio
Skip Dowd & Ernie Blood Launch MAutoSearch.com and MAutoSearch Magazine along with MCode technology designed to seamlessly move shoppers from a print advertisement to a mobile shopping experiencewhich will be distributed to children around the world! Read More